Vivian Onuoha, DBAAdjunct Faculty

Vivian Onuoha has over a decade of experience in operations, business strategy, and multicultural market expansion. She led high-impact initiatives across startups at various stages of funding, from early-stage ventures to growth-phase companies, delivering scalable solutions in food and beverage, last-mile delivery, logistics, and customer experience. She spearheaded several multicultural grocery expansion initiatives for DoorDash’s New Business Verticals. led cross-functional strategy for ready-to-drink beverages, driving growth through retail partnerships, event activations, and community engagement across the West Coast. She built operational frameworks, empowered diverse teams, and introduced new product categories in the RTD and CPG spaces, with a strong focus on customer needs, data analytics, and sustainable execution.

Drawing from her background in startup operations and enterprise strategy, Vivian hopes to teach students how to navigate ambiguity, scale systems sustainably, and cultivate cross-sector partnerships. As a non-traditional student learner herself, she aims to encourage learners to adopt a multidisciplinary approach of combining insights from operations, data science, and DEI frameworks to address the evolving needs of modern organizations. Her learning philosophy is rooted in experiential learning, systems thinking, and ethical leadership.

Education

• Doctor of Business Administration (D.B.A.), Human Resource Management – Thomas Edison State University
• M.S., Business Analytics – Saint Mary’s College of California
• B.S., Applied Mathematics – Industrial Engineering and Operations Research – California State University, East Bay

Educational Research

• Onuoha, V. (2023). Corporation’s Commitment to DEI Programming During Economic Crises. [Doctoral Dissertation]
• Caus, I., Gupta, V., Grunwald, A., Onuoha, V., & Tsybulsky, D. (2017). Using Deep Learning Methodologies for Visual Image Matching
• Onuoha, V. (2014, November). Being the Instrument for Change. University of Michigan, Ann Arbor, MI.
• Onuoha, V. (2013, October). Demystifying and Decolonizing “Ethnic” Food. University of Michigan. Ann Arbor, MI.
• Oghabian, L., & Onuoha, V. (2013, October). Room for Inclusion: Reaching Out for Diversity in Student Housing. Oberlin College. Oberlin, OH.

Licensures & Certifications: 

• Postgraduate Certification, Data Science and Business Analytics – University of Texas at Austin
• Conflicts of Interest – CITI Program | Expires Feb 2027 | Credential ID 54039327
• DBA Students / Mentors – Doctor of Business Administration – CITI Program | Expires Feb 2026 | Credential ID 54039331
• IRB Chair – CITI Program | Expires Feb 2026 | Credential ID 54039328

Research & Training Interests: 

Visual learning; Equity, Inclusion, & Belonging in education, transformational leadership, AI and deep learning applications, Cultural representation in food systems, people operations and technology, Industrial Engineering and Optimization.