Dr. Zak Ricards is Adjunct Faculty in Sofia University’s Doctor of Business Administration (DBA) program and a Lecturer in Marketing at San Diego State University. He earned his DBA from Saint Mary’s College of California, an MBA from Henley Business School, and an MS from the University of Southern California. Before academia, he led B2B and fleet marketing strategy at Tesla and supported enterprise digital transformation at DocuSign. His research examines how ESG ratings shape consumer trust and customer satisfaction, reflecting a broader interest in purpose-driven, responsible business.
At Sofia, he teaches DBA6010 Quantitative and Qualitative Research and Business Opportunities and DBA5013 Business Integration Practicum, a master-class and thought-leadership course. He helps working professionals turn rigorous research into practical, values-driven leadership. Outside the classroom, he is a runner who recently completed the LA Marathon to raise funds for youth education.
