Tracy Tuten, Ph.D.Professor, Business Administration

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  • Ph.D. Business Administration – Virginia Commonwealth University
  • MBA – East Carolina University
  • B.S. Business Administration – East Carolina University



  • Tuten, T. (2020). Principles of Marketing for a Digital Age. Sage Publications.
  • Tuten, T. (2021). Social Media Marketing, 4th edition. Sage Publications.


Research & Training:

Dr. Tuten’s research and teaching focuses on marketing strategy, marketing research, and social media marketing. She has authored more than 50 journal articles and numerous books including the recently published Principles of Marketing for a Digital Age (Sage Publications) and the leading textbook in the world on social media marketing, entitled Social Media Marketing (Sage Publications).

More faculty members:

Dorote Weyers-Lucci, Ph.D.Professor, Bachelor's Completion

Steven J. Gold, Ph.D.Program Chair, Bachelor's Completion

Scott Underwood, M.A.Professor, Bachelor's Completion

Jennifer M. Crane, LMFTClinical Director, MA of Counseling Psychology

Michelle M. Daly, LPCProfessor, MA of Counseling Psychology

Jeng-Dau James Wu, DBAProfessor, Business Administration

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