Tracy Tuten, Ph.D.

Tracy Tuten, Ph.D.Professor, Business Administration

The Board of Trustees of Sofia University is the corporate body established by the charter with complete responsibility for the government and welfare of the University and all the interests pertaining thereto including students, faculty, staff, and alumni.

Biography:

Education:

Ph.D. Business Administration – Virginia Commonwealth University
MBA – East Carolina University
B.S. Business Administration – East Carolina University

Publications:

Tuten, T. (2020). Principles of Marketing for a Digital Age. Sage Publications.
Tuten, T. (2021). Social Media Marketing, 4th edition. Sage Publications.

Research & Training:

Dr. Tuten’s research and teaching focuses on marketing strategy, marketing research, and social media marketing. She has authored more than 50 journal articles and numerous books including the recently published Principles of Marketing for a Digital Age (Sage Publications) and the leading textbook in the world on social media marketing, entitled Social Media Marketing (Sage Publications).