ATTENTION: The BSBA Program will launch Spring quarter 2017 or Fall quarter 2017 ! We will begin accepting applicants in Winter 2017.

“Success in business requires dealing with
human beings, which is to say conscious
beings. Great leadership is conscious
leadership. A conscious business promotes
mindfulness for all of its stakeholders.”
~Fred Kofman, Conscious Business

Combining Psychology and Business Administration, Sofia University is leading the innovative understanding of human capital in business ventures. The online and onsite BSBA program at Sofia University will prepare students with the knowledge, skills, and tools in:

  • Communication: Communicating effectively in a business environment.
  • Critical Thinking: Using critical thinking to make business decisions.
  • Business Fundamentals: Applying knowledge of fundamental principles in all business disciplines and deal with business problems from an integrative perspective.
  • Business Ethics: Demonstrating awareness of the ethical and legal aspects of the business environment.
  • Decision Making: Applying decision-support tools to business decision making.

BSBA flyerThe BSBA requires a total of 180 units comprising lower division, upper division and concentration courses. Students will also take a selection of Liberal Arts and Psychology elective courses to balance out their general psychology and business backgrounds. All students are required to complete a capstone project course in their last 1-3 quarters of the program. All course in the major need to be taken with a grade of “C” or better for each course.

The Sofia University Difference:
With an awareness of the core values of Humanists, graduates will explore the social responsibility of oneself and of business, and have an understanding of the
entrepreneurial spirit needed to address the ever-changing world.





Acting  Program Chair: David Bergner, Ph.D. in Management Science, Stanford University

Educational Background

Ph.D. in Management Science, Stanford University
M.S. in Engineering Economic Systems, Stanford University
Graduate Sociology, San Jose State University
B.S in Applied Sciences, University of Louisville

Current Projects

Data Science based Decision Making


David is an energetic organizational leader, accomplished technologist, and passionate teacher with a strong commitment to his students. He retired from NASA with 30 years of diverse experience in science, engineering, technology research and development, program formulation and management, executive management, and organizational development. He teaches courses in Quantitative Methods, Operations Management, and Applied Decision Sciences. His decision science approach emphasizes dialogue processes for effective inquiry, balanced with contemplation and reflection, to clarify values, surface assumptions, and develop an appropriate frame. With this foundation, mathematical modeling and data science can generate insights by focusing inquiry on essential variables and facilitating collaborative deep reasoning. David’s research interests include frame analysis, computational dialogue models, organizational and team factors in data mining, and the emergence of online decision support communities.